New Mac And Cheese Claims To Fight Climate Change
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On a box of macaroni and cheese that will launch this month, the name of the farmer who grew the wheat used to make the pasta–Nate Powell-Palm, who has a farm outside Bozeman, Montana–is printed on the front. The manufacturer, Annie’s, Inc., wanted to highlight the fact that Powell-Palm is using regenerative farming practices, a series of steps that go farther than what’s required for an organic label–and that could help fight climate change by sequestering carbon in the soil.
“I think that’s a first in the industry: to offer a product on such wide distribution, available from a major manufacturer in the center of the store, where the family that’s about to enjoy the product can name the farmer, name the farm, and know the ingredients that are specific in that product that are using these very Earth-friendly practices,” says Carla Vernon, president of Annie’s.
[Photo: Annie’s]The brand, which was purchased by General Mills in 2014, is already known for using organic ingredients. But it wanted to go further: Regeneratively farmed ingredients are farmed with a more holistic set of practices that can promote soil health, increase biodiversity, and pull carbon from the air.Read More...