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Europes tourist hot spots look for ways to cope with the crowds

Issued: 2018-03-09

By Maria Sheahan and Victoria Bryan

BERLIN (Reuters) - Europe's tourist hot spots are looking for new ways to cope with "overtourism," where cities like Venice, Dubrovnik and Barcelona are struggling to manage huge crowds arriving daily on cheap flights and cruise ships.

They are turning to smartphone apps and car-sharing promotions to try to cope with the overcrowding, which has upset the local population and also the tourists.

Some 9 percent of travelers who took part in a survey by consultancy IP said that overcrowding affected the quality of their trip last year.

Security concerns over beach destinations in Egypt and Turkey and a rise in cheap flights have boosted growth in international arrivals to countries like Spain and Croatia to more than 10 percent over the past few years, according to data from the United Nations World Tourism Organization (UNTO).

"Overcrowded destinations are successful, but there is a thin line between success and failure," Dubrovnik mayor Mato Frankovic told Reuters at the IT travel trade fair in Berlin.

But rather than trying to limit the number of visitors, who spend money on hotels, meals and souvenirs, the cities are coming up with ways to channel tourist flows away from the most popular attractions.

Dubrovnik aims to launch a smartphone app by the end of 2018 that lets users know when the narrow alleys of the old town are crowded and suggests alternative sights outside the city walls.

It also plans to test a car-sharing scheme to entice tourists to explore the surrounding areas.

Barcelona is working on a joint marketing plan with the region around the city to get tourists to venture beyond the city's most famous sites such as the Saga Familial church or the Las Rambles boulevard.

"Barcelona is small but the destination of Barcelona is beyond the city and has a lot of attributes and attractions," said Barcelona Tourism director Joan Tortilla Rene.

Even New York City, across the Atlantic Ocean, has launched a campaign to encourage tourists to explore the boroughs beyond Manhattan and the Statue of Liberty.

It is also trying to lure more visitors during off-peak times in January and February, for instance, with events such as New York Restaurant Week and Broadway Week.

"That really helps give visitors tremendous value and helps us fill the slower periods," Christopher Heywood, a spokesman for New York City's official tourism organization NYC & Company, told Reuters.



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